ebay announced as Purple Tuesday Global Headline Partner to drive disability agenda in ecommerce
ebay has been announced as the Global Headline Partner for Purple Tuesday, a social movement and change programme initiative working to improve the customer experience for disabled people and their families 365 days a year.
Purple Tuesday, founded and coordinated by renowned disability organisation, Purple, will work in partnership with ebay to help drive equality for disabled people in e-commerce.
The multinational e-commerce company will draw on Purple Tuesday's expertise, data and real stories to raise awareness of the barriers faced by disabled people online and support their community of sellers and employees to improve accessibility and the disabled customer experience on the ebay shopping platform.
ebay alongside partners such as Standard Chartered Bank representing the banking sector and Zurich, leaders in insurance will come together and share best practices with their peers to help drive positive change.
Mark Lapole, Head of Product at ebay, said:
“We’re really committed to unlocking the conversations that need to be had for us and other e-commerce organisations and sharing best practice with others. We hope this partnership will be a catalyst for significant change in culture, attitudes and policy which will level up the inequality between disabled and non-disabled people.’’
Mike Adams, Chief Executive at Purple Tuesday, said: “We need to change the disability conversation from one about vulnerable people, charity, and welfare to one focused on choice, contribution, and opportunity on all things disability. Purple Tuesday is absolutely delighted to be working with ebay as our e-commerce partner as online accessibility is vital for disabled people in today’s digital world.”
Across the world, the disability market #PurpleDollar - is $8 trillion and is estimated to be rising by 14% per year, but fewer than 10% of organisations have a targeted plan to access this market.