The Allwyn logo

Purple Tuesday is proud and delighted to be the Accessibility Partner of Allwyn, the operator of the National Lottery.

Using our highly successful Disability Inclusion Framework we are working alongside Allwyn to identify the right accessibility solutions right across the business.

 Allwyn employees gathered joyfully in front of the Piccadilly Lights, celebrating Purple Tuesday with vibrant Purple Tuesday Branding displayed

Place: We have undertaken accessibility audits of Allwyn’s existing built environment and digital assets including website, employee intranet, retailer portal and app games. Alongside design and delivery of customer experience audits around points-of-sale e.g. PlayStation and pavement signs. We are working with their teams to remove the barriers identified to meet best practice accessibility standards.


People: Building the disability confidence of their people through a programme of disability awareness training and role specific consultancy. Advising the Board and Senior Management Team on the integration of disability inclusion into organisational strategy and day-to-day delivery.


Process: We are working across the business to ensure inclusive design in all products and services such as scratch cards and other lottery games. Ensuring disability inclusive policies are in place and are reflected in day-to-day good practice from HR to procurement. And making all brand and advertising fully inclusive to ensure the full and appropriate representation of disabled people.


Allwyn employees actively engaged in learning and promoting disability inclusion, fostering an inclusive workplace culture

Being an Accessibility Partner is about engaging with everyone. From the Board and Senior Management Team to frontline staff. It is about putting yourself in the shoes of existing and potential disabled customers and their families. It is about being subject experts and working alongside those who best know the business so measurable impact is made.

 Collage of images displaying diverse physical disabilities, showcasing the strength, resilience, and diversity of individuals with varying physical challenges

You don't have to tackle it on your own. By partnering up with Purple Tuesday, you'll receive a comprehensive assessment of the gaps, a clear roadmap, and support as you take your initial strides toward disability inclusion. Gain the confidence that comes with knowing you're making a positive impact to the lives of disabled people and their families.



"We partnered with Purple Tuesday because we knew that as we were designing our business to take over the running of the National Lottery and we wanted to make sure that everything we did was going to be inclusive and accessible"

Harriet Jameson

Director of Social Value at Allwyn


To find out more about Purple Tuesday becoming your organisation’s Accessibility Partner Click below:

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