Purple Tuesday is a global social movement and the #1 brand for improving the customer experience for disabled people and their families 365 days a year.
The initiative inspires leadership and staff of organisations from all sectors and sizes to foster awareness, deepen understanding, and implement solutions for enhanced accessibility in their customer environments. Participating organisations are dedicated to making public commitments each year to improve accessibility and practices, ensuring that disabled customers have a more inclusive and positive experience. These commitments involve initiating at least one new activity or initiative

The Purple Tuesday movement takes center stage each year in November. It serves as a celebratory day, promoting accessibility and inclusivity. In 2022, this impactful event reached an astounding 23 million people, garnered over 6000 participating organisations and 7000 commitments to improve. The movement received substantial media coverage with over 100 items across broadcast and print media. Purple Tuesday formed partnerships with 28 sector leaders who actively contribute to the cause. Additionally, boasted a vibrant social media presence, with over 40,000 interactions and engagement on the day. The movement has also appointed 15 disabled customer ambassadors, further amplifying our reach and influence with a social community of more than 120,000 followers .

What made Purple Tuesday even more remarkable is its global impact. The movement is celebrated in five countries including UK, USA, UAE, Malaysia and Pakistan , transcending boundaries and uniting people worldwide in the pursuit of accessibility and inclusion.

Why Purple Tuesday 

Improving the Disabled Customer Experience 

The spending power of disabled people and their household worldwide is currently estimated to be worth $8 trillion, increasing by 14% per annum. Only 10% of businesses have a targeted strategy for this huge market.

There are 1.3 billion disabled people in the world that represent 17% of the population.

75% of disabled people and their families have walked away from a business because of poor accessibility or customer service.

8% of disabled people are wheelchair users, and 80% of disabled people have hidden impairments.

 

Example Commitments Organisations Make

Here are just some commitment ideas that organisations could make to improve accessibility:


Digital Accessibility Audit

Commit to a
Digital Accessibility Audit

Access Audit

Commit to a physical site
Access Audit

Customer Service Training

Offer inclusive
Customer Service Training

Purple 365 disability training

Sign up to Purple 365
for disability training
for your whole organisation

recruitment process audit

Conduct an audit of
your recruitment process

Sign language

Support staff to learn
Sign language

Quiet hours

Introduce formalised
Quiet hours in your physical spaces

Hidden Disabilities Sunflower

Implement the
Hidden Disabilities Sunflower
Lanyard Scheme

Purple Tuesday Partners Recognition

We are proud to be working in partnership with organisations who want to represent their sector and support us in raising awareness of the value of disabled customers through Purple Tuesday.  Working with us to influence improvements to the customer experience for disabled people and their families 365 days a year.

 

Going Global

The disability conversation is changing and the movement moving, so this year we are going global for the first time!

Events will be held on Purple Tuesday, 7th November 2023 in the UK, USA, UAE, Southeast Asia and Pakistan.

Ambassadors

Disabled Customer Ambassadors are absolutely vital to the future growth and expansion of Purple Tuesday. It is about us working with businesses to improve our experiences. We have a host of ambassadors who are doing a great job at sharing the word about Purple Tuesday in line with their personal, lived experiences of the disabled customer experience. Our ambassadors reflect the widest community of disabled people. We want all disabled people represented.

All Ambassadors

Isaac Harvey

Isaac Harvey

Victoria Jenkins

Victoria Jenkins

Martyn Sibley

Martyn Sibley

Fred Maahs Jr

Fred Maahs Jr

Tanzila Khan

Tanzila Khan

Kerry Thompson

Kerry Thompson

 
We are committed to being a disability confident organisation with focus on removing barriers and increasing accessibility. We have partnered with Purple Tuesday as lead banking sector partner in support of our aim to increase awareness and provide accessible banking services that improve the experience of our colleagues and our clients with disabilities.
Tanuj Kapilashrami, Head of HR
Standard Chartered Bank