Purple Tuesday is a global social movement and the #1 brand for improving the customer experience for disabled people and their families 365 days a year.
The initiative inspires the leadership and staff of organisations of all sectors and sizes to promote awareness, develop understanding, and implement solutions for better accessibility in their customer environments.
Participating organisations make public commitments (a minimum of one new activity or initiative) each year that improves their accessibility and practice so that disabled customers have a better, more inclusive experience.
The Purple Tuesday movement is highlighted each year by a celebratory day, the first Tuesday of November, also known as Purple Tuesday. In 2021, the celebration in the United Kingdom reached over 19 million; involved over 7,000 social media conversations; and received over 270 pieces of broadcast and print media. Purple Tuesday resonates with businesses and the community.