eBay announced as Purple Tuesday Headline Global Partner.
Read full press release here

Did you know...

The spending power of disabled people worldwide is estimated to be worth $8 trillion, increasing by 14% per annum
 

Did you know...

There are 1.3 billion disabled people in the world, representing 17% of the population

What is Purple Tuesday?

Purple Tuesday is a global social movement and the #1 brand for improving the customer experience for disabled people and their families 365 days a year.

Get involved

It is easy to get involved.
Organisations must make one new commitment to improve their accessibility and practice, implement the improvement and join the global celebrations on 1st November 2022.

Purple Tuesday Highlights

Last year’s November celebratory day reached over 19 million people; involved over 7,000 social media conversations; and received over 270+ pieces of broadcast and print media. 15 industries were represented by a stellar group of Purple Tuesday Sector Partners, working together to influence changes in their sectors.
Purple Tuesday 2022 is a global movement with celebratory events taking place on 1st November in the US, UAE, UK, Pakistan and Malaysia. Sign up today to be part of the growing movement of disability committed organisations.
 

What are the key Purple Tuesday benefits?

Purple Tuesday talks to customers-both disabled and non-disabled who want their brands to be inclusive, fair and deliver a high quality experience for everyone. In return, they will reward with brand loyalty.

Purple Tuesday talks to staff – 50% of working age adults have a relative or someone in their close network with a disability. They do not want their employer to provide a poorer customer experience because that individual has a disability.

Purple Tuesday talks to investors who are expecting their investments to return demonstrable social impact.

Purple Tuesday connects to innovators, thought leaders and like-minded organisations committed to disability and accessibility. It helps foster collaborations and builds new business relationships.

 

Our 2022 Partners

Purple Tuesday is important to eBay because our purpose as a business is to create economic opportunity for all, and accessibility is a fundamental pillar of that. We’ve taken great strides over the past 10 years or so at eBay, but as technology and the needs of our customers change, so must we. There is always room for improvement and through partnering with Purple we’re committing to continually adapting and evolving our site as we progress on this journey with them. We know that small changes can make a world of difference to people with a disability who use our platform, and we would encourage any retailers with an online presence especially to do the same.
Eve Williams, Chief Marketing Officer
eBay UK